Will Facebook ever rule the world?! Facebook is the birthplace of social media marketing, and is holding its spot as the top contender of any social site having the most traffic, views, and clicks. With over 2 billion active users world-wide, it is safe to say that Facebook is ruling the world, but don’t let that intimidate you. Here are three ways to harness the marketing power of Facebook to your business’ advantage so your business can rule the world in 2019.
1. Invest Your Marketing Money Wisely
It’s a tale as old as time that you must spend money in order to make money, and in the case of Facebook it's true! Put together an advertising budget for 2019, and be specific by making short term, and long term goals. It’s a pay-to-play world, and when budgeted correctly, you can receive an ROI on your advertising spending!
2. Learn from Your Analytics:
Looking at analytics may seem tedious at times, but it gives you great insight on your current audience, what time to post for the most engagement, and can help you plan specifically for your target audience. Don’t be afraid to play around with the content you post, get creative with it! Practice makes perfect, and you can see in your analytics what your audience responds to the most.
3. Video Reigns Supreme over all Visual Content:
If a picture is worth 1,000 words, a video is worth over 1,000,000! Over 80% of businesses now utilize video content, and 57% of consumers tend to prefer buying a service or product showcased through video. Late to the game? Not to worry, jot down some creative ideas on how your company can utilize video to highlight your business’ services and strengths.
BONUS TIP: Hire a Marketing Company!
Hiring a marketing company is fairly self-explanatory: it saves your company money keeping people off your payroll, boosts your overall ROI, and you’ll never have to worry because your marketing will always be completed!
Not to toot our own horn, but we here a ThrivePOP are experts at marketing, especially social media marketing with strategic social media experts in house to help you with all things Facebook and more! It doesn’t have to be complicated or overwhelming, get the most out of your social media marketing, and let us do the hard work for you.
Want more information about social media marketing? Read our blog below to learn about how you can multiply your conversions: