Choosing AI Tools for Your Business: A Comprehensive Comparison

With so many AI tools out there, how do you choose the perfect one for your business? Should you switch between AI tools, or are they all going to give you the same experience? Let’s take a look at a few popular platforms and how they react to different marketing prompts. 

We’ve asked ChatGPT, Gemini, Grammarly, and Copilots AI Chats to answer some questions to sift through the words, phrases, and answers that scream “This is AI.” 

AI QUESTION: Generate the SMS to introduce a new [product/service] to customers, involving saying how it is a perfect solution for [product benefit].

With a prompt that includes messages, Chat GPT will commonly give emojis and use hashtags. This is fairly generic, but if you feed it specific information usually it can offer some useful ideas. It is helpful to add details of the campaign to generate relevant content. 

With a prompt that includes messages, Chat GPT will commonly give emojis and use hashtags. This is fairly generic, but if you feed it specific information usually it can offer some useful ideas. It is helpful to add details of the campaign to generate relevant content. 

Grammarly AI tends to gravitate more towards a conversational style of writing. Since it can be built into your browser, it can be a great first line of defense. If you already have ideas but just need rewrites or suggestions, Grammarly may be the place to look. You can program specific tones and voices easily. 

Copilot tends to be more thorough in its examples, but this can make it more difficult to decipher exactly what is usable from the responses. If you have a campaign ready but don’t know how to utilize it for socials, you can upload it into Copilot to generate ideas for you. 

Google Gemini is a great choice if you are already an avid Google user. As with most search engines, it is helpful to give Gemini an outline to work with. State who you are, as in, “I am the Marketing Manager for a blank company.” This can help drive suggestions where you’d like them to go.

Tell me in a few sentences what I should use for my next marketing campaign.

While each platform began with practically the same text, their advice was different. If you are utilizing AI to generate ideas in a creative block, don’t be married to one tool. It is perfectly okay to branch out and try a different platform or ask the engine for the prompt in a different way to get the results you are looking for. Overall, each platform focuses on diversifying yourself in your industry. One factor to consider when using AI is looking for the platform that is the easiest for you to digest. Even if they give similar information, one may look more appealing than another to you. It is worth it to give your AI of choice multiple prompts or suggestions. You are already saving time by using the software to generate ideas, so don’t shy away from making it perfect for you. 

Write a paragraph explaining the importance of digital marketing.

A formal intro is a good sign that it’s Chat GPT. They tend to use more complicated words and phrases that could be tone-deaf for customer-facing postings. If I was looking for a way to explain digital marketing in my office, this may suffice. However, if I want to post on social media for example, you could tailor it by asking for a bulleted list of ideas, or by saying “for a social media post.”

Grammarly AI has a slightly more humanized tone of voice but still includes many transition words/phrases. It tends to offer information that is digestible and easy to utilize on the go. You can load the prompts as you type a document to integrate ideas easily. 

Copilot can obviously give listed suggestions that can be clear and easy. One feature that is slept on is that you can integrate your Word, Powerpoint, and Excel projects to generate content. 

Gemini gives shorter responses and always cites sources. Utilizing the articles provided to get the information you seek can be helpful. This can make research an efficient and easier process.

 Pros and cons of different AI Bots

ChatGPT:

• Pros:
  • ChatGPT can participate in various types of conversations, from casual chats to informative responses and creative AI writing assistance.
  • Due to its vast amount of text data, ChatGPT can provide information on a wide range of topics, making it useful for learning and research. It can also understand and generate text in multiple languages, facilitating communication across linguistic barriers.
• Cons:
  • While ChatGPT can generate text based on prompts, it may sometimes lack context awareness, leading to responses that can be irrelevant. Like any AI model trained on human-generated data, ChatGPT may inadvertently reflect biases it was trained with or provide inaccurate information, especially on sensitive topics.
  • ChatGPT also is notorious for using words such as “realm” “landscape” “delve” “embark” and “tapestry”. Once you start seeing these words, you can bet Chat wrote the copy.

• Pros:
  • Grammarly AI helps improve writing skills by providing real-time feedback on grammar, punctuation, spelling, and style errors to enhance the overall quality of written communication. It is compatible with various platforms, including web browsers, Microsoft Office applications, and mobile devices, making it accessible across different devices.
  • Grammarly's AI can tailor its suggestions based on the user's writing style to provide personalized feedback. Grammarly also offers a plagiarism detection feature that can identify potential instances of plagiarism by comparing text against a vast database of web pages and academic publications. 
• Cons:
  • While Grammarly's AI is generally reliable, it may occasionally provide incorrect suggestions or fail to detect certain errors, particularly in complex writing.
  • While Grammarly offers a free AI version with basic writing assistance, access to advanced features such as plagiarism detection and style suggestions requires a premium subscription.

Copilot:

• Pros:
  • Microsoft's Copilot streamlines complex tasks to provide timely and relevant suggestions. This allows users to focus on strategic aspects of their work and boost workplace efficiency. Integrated across Microsoft 365 applications like Word, Outlook, Excel, and PowerPoint, Copilot's AI-driven assistance is available for tasks ranging from email composition to calendar management. By navigating daily workloads more efficiently, Copilot empowers users to prioritize high-value tasks. One factor we appreciate is that Copilot frequently adds its sources to the responses. 
• Cons:
  • Transitioning to an AI-driven workflow may pose a learning curve, requiring users to utilize Copilot's capabilities effectively. While enhancing productivity, there's a risk of over-dependence on AI tools, potentially reducing critical thinking skills. Occasional errors and disruptions in Copilot's functionality may disrupt workflows.

Gemini:

• Pros:
  • Gemini includes many drafts you can look at to pick the best response for you. If you are familiar with google pages the layout will be easy to digest. There is also a browser extension available. 
• Cons:
  • Gemini struggles with images, long videos, and complex instructions. It is much more suitable to quickly view answers to simple questions. It is not as suitable for long form content.
    
    

"In Conclusion"

It is important to utilize AI as a resource but to recognize that the software can’t necessarily replace a human touch. Text can sometimes be lengthy or come across as more formal than needed. When using AI, be sure to be specific in the desired outcome and ready to give the software further instructions, such as “speak in a more conversational tone.” You can also specify what you want your target audience to look like or who your target audience already is.  AI can sometimes become repetitive or include sentences that don’t fully make sense. The software is not programmed to admit it doesn't know an answer, so make sure to fact-check everything before you use it. Unlike humans, AI doesn't prioritize creativity, so it is easy to spot its cadence if you use it frequently. 

Remember to revise any AI statements to add your own voice and skills.