Marketing That POP's!

How To Use AI for Your Business

Written by Michele Ringelberg | Sep 6, 2024 9:00:00 AM

In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson talk about how to use AI to suit your company’s goals. Together, they share the do’s and don’ts of AI experimentation, various use cases for AI, the types of AI models, and why you shouldn’t worry about AI overtaking your job. 

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.


Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.





Here’s a glimpse of what you’ll learn: 

  • [1:12] Michele Ringelberg and Olivia Johnson dispel the myth that AI will replace jobs
  • [8:37] The various types of AI and how to leverage them in your business
  • [13:43] Specific use cases for AI
  • [21:42] Olivia and Michele share AI tools for analyzing competitors and trends
  • [28:24] How notable brands utilize personalized AI tools
  • [34:37] Tips for experimenting with AI

In this episode…

People’s most common fear concerning AI is that it will take over their positions, but AI is only as intelligent as the information we input, so it requires human creativity. AI is optimal when used as an idea-generation tool and enhanced with a brand’s personal touch. How can you leverage AI to elevate your marketing efforts?

Some of the most well-known brands utilize AI to improve the customer experience and provide personalized recommendations. For instance, Netflix’s AI tool can curate a list of movies and TV shows based on the watcher’s preferences, whereas Wayfair uses AI and augmented reality so consumers can fill a space with furniture. Experts Michele Ringelberg and Olivia Johnson have experimented with various tools for marketing campaigns and initiatives. Olivia recommends using generative AI tools like ChatGPT for content creation, like vlogs, social posts, and even video scripts. Michele likes using Semrush to analyze trends and competitor campaigns. No matter the tool you choose, integrating your brand voice is crucial for any AI-driven campaign. 

In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson talk about how to use AI to suit your company’s goals. Together, they share the do’s and don’ts of AI experimentation, various use cases for AI, the types of AI models, and why you shouldn’t worry about AI overtaking your job.

Resources mentioned in this episode:

Quotable Moments:

  • "AI is only as good as the data you put into it."
  • "You can use AI as either a brainstorming tool or just an idea generator."
  • "I would recommend starting with content creation tools like Gemini and ChatGPT."
  • "You still have to have that human touch to it because you have to be inputting the information."
  • "Authenticity is the key, like, when you start using these tools, they'll start using similar words and verbiage, and it's like, ‘Okay, this is starting to sound a little robotic.’"

Action Steps:

  1. Evaluate and test AI tools: By assessing various AI tools, businesses can select the most beneficial ones to streamline marketing efforts, addressing the need for efficiency and idea generation.
  2. Educate and train your team: Proper training ensures the team utilizes AI responsibly and creatively, which allows you to maintain human oversight over AI-generated content.
  3. Reinforce quality control: Implementing quality control aligns with Michele Ringelberg’s emphasis on adding human expertise to AI content, ensuring authenticity and brand voice consistency.
  4. Apply AI for targeted analysis: Utilizing AI to gather competitive intelligence and market trends allows for informed strategizing.
  5. Monitor AI's impact: Regular reviews of AI’s impact ensure effective integration without losing personal connection with the audience.

Sponsor for this episode...

This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies. 

We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry. 

ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.

To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.
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