Leveraging CBD and THC Marketing To Break the Stoner Stereotype

Tune in to this episode of Marketing That POPs as Michele Ringelberg and Olivia Johnson interview Bianca Snyder, CEO of Society’s Plant, about using cannabis marketing to break stigmas and support moms. Bianca discusses how product education builds trust, why authenticity drives audience growth, and how CBD-A soft gels help with stress and anxiety.

Bianca Snyder is the CEO of Society’s Plant, an artisanal hemp company. She is also the Founder of High Society Mama, a community that destigmatizes cannabis use during motherhood, and The Node Chicago, an experimental event venue. After a decade in the wine and spirits industry, Bianca transitioned to cannabis advocacy to promote plant-based wellness among mothers seeking alternatives to alcohol. 

Here’s a glimpse of what you’ll learn: 

• [0:48] Bianca Snyder introduces herself as the High Society Mama
• [2:57] Why normalizing cannabis use for parents helps reduce broader societal stigma
• [7:53] The difference between THC, THC-A, CBD, and CBD-A, and their effects on the body
• [10:18] How a legal loophole allows THC-A products to be sold online and the implications for the market
• [13:59] Bianca’s background in marketing and how it helped her grow her cannabis-focused social media presence
• [25:57] The emotional burden working moms and stay-at-home moms share — and how cannabis can support them
• [31:10] Bianca shares her nighttime supplement routines, including CBD-A and magnesium 
• [34:17] Bianca’s plans for a cannabis product education funnel

In this episode…

Can cannabis and parenting co-exist without judgment? Despite growing acceptance of plant-based wellness, many moms still face stigma when using cannabis to manage stress, anxiety, or sleeplessness. As parenting expectations rise and mental health struggles persist, how can mothers explore cannabis as a viable and safe option?

Cannabis educator and marketing strategist Bianca Snyder promotes a beginner-friendly, low-dose approach to ease the fear of feeling too high from the effects of cannabis. By experimenting with proper dosing of various cannabinoids, like CBD-A and THC-A, mothers can reduce anxiety, improve sleep, and enhance intimacy. For marketers, Bianca recommends speaking to the emotional realities of motherhood to build trust, a loyal audience, and brand visibility in this heavily regulated market. 

Tune in to this episode of Marketing That POPs as Michele Ringelberg and Olivia Johnson interview Bianca Snyder, CEO of Society’s Plant, about using cannabis marketing to break stigmas and support moms. Bianca discusses how product education builds trust, why authenticity drives audience growth, and how CBD-A soft gels help with stress and anxiety.

Resources mentioned in this episode:

• Michele Ringelberg on LinkedIn
• ThrivePOP
• Bianca Snyder: LinkedIn | Instagram 
• Society’s Plant 

Quotable Moments:

• “When we normalize plant medicine for parents, that’s when it’ll be normalized for all of society.”
• “Five milligrams of CBD is not doing anything… to be effective, it has to be a certain dose.”
• “I like to party, and by party, I mean smoke some weed and take a nap.”
• “People need brands like me, who are willing to do the hand-holding.”
• “I’m fine with… who my brand is, but I’m refining who I’m targeting. I am speaking to moms.”

Action Steps:

1. Identify your core audience and speak directly to them: Refining your message to resonate with a specific group, like moms, builds deeper trust and loyalty. Trying to appeal to everyone often results in diluted messaging that fails to connect with anyone.
2. Use authentic, relatable content in your marketing: Sharing real struggles and emotions fosters genuine connection and makes your brand more approachable. This authenticity is especially powerful in industries still battling stigma, like cannabis.
3. Leverage strategic product naming for SEO: Creative names like “Passion Segs” can drive organic traffic by aligning with common search terms. It’s a clever way to turn platform restrictions into visibility opportunities.
4. Educate consumers through simple, beginner-friendly guides: Most new users are overwhelmed by cannabis options and terminology. Offering a clear, welcoming entry point helps them feel safe and supported.
5. Diversify your platform presence beyond Instagram and Facebook: Social media restrictions can jeopardize your visibility and sales. Expanding to platforms like LinkedIn or email marketing ensures stability and reach

Sponsor for this episode...

This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies. 

We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry. 

ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.

To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.