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Marketing Predictions for 2025: The AI Controversy and More

In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson of ThrivePOP chat about their marketing and AI predictions for 2025. Together, they discuss popular trends and campaigns in 2024, AI regulations in the cannabis industry, and how to optimize AI tools for campaign creation.

michele-ringelbergMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.

 

olivia-johnson-1Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.

 


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Here’s a glimpse of what you’ll learn: 

  • [1:54] Why you shouldn’t rely solely on AI and automation in marketing
  • [4:15] How to optimize AI tools for campaigns in 2025
  • [6:58] A recap of marketing and social media trends in 2024
  • [11:08] Marketing campaigns that fell flat in 2024
  • [18:57] AI regulations in the cannabis industry
  • [21:43] Olivia Johnson and Michele Ringelberg’s marketing predictions for 2025

In this episode…

As we step into 2025, the integration of AI and automation in marketing has sparked debates on their role and impact on creativity and strategy. Several marketing campaigns in 2024, like Gemini’s ad in the 2024 Olympics and Bumble’s campaign to renounce celibacy, garnered outrage among audiences. How can businesses leverage AI responsibly in 2025?

Marketers Olivia Johnson and Michele Ringelberg caution against replacing marketing teams with AI since it can’t replace strategy and creativity. Instead, they recommend leveraging various tools to aid in campaign creation, like ChatGPT for written content or Google’s Gemini for image and video creation. In 2025, Michele and Olivia anticipate the rise of short-form videos on niche social media platforms and an emphasis on organic content, so they suggest creating custom AI prompts to generate memorable campaigns. 

In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson of ThrivePOP chat about their marketing and AI predictions for 2025. Together, they discuss popular trends and campaigns in 2024, AI regulations in the cannabis industry, and how to optimize AI tools for campaign creation.

Resources mentioned in this episode:

Quotable Moments:

  • "AI is a game changer, but it's not the whole game."
  • "You need a marketing team that understands AI to get the right results."
  • "2024 was the year where all the AI tools got so robust."
  • "The temptation is to use AI for writing blogs, but Google loves actual human interaction."
  • "We want to be entertained; we don't want to feel like we're being sold to."

Action Steps:

  1. Embrace AI as a support tool, not a replacement for a marketing team: This ensures strategy and creativity remain at the forefront of marketing efforts, vital elements that AI alone cannot fulfill.
  2. Prioritize learning how to use AI tools effectively: Knowledgeable use of AI can enhance efficiency and spark new marketing ideas.
  3. Experiment with various AI tools to find the best fit: Tailor your tool selection to specific marketing tasks, maximizing relevance and effectiveness.
  4. Focus on audience preference by ensuring content accessibility: Adapting to silent consumption trends can increase audience engagement, particularly on platforms like TikTok and Instagram.
  5. Seek authenticity in influencer marketing collaborations: Partnering with micro-influencers fosters trust and credibility within brand messaging.

Sponsor for this episode...

This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies. 

We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry. 

ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.

To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.
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