November has flown by! Here are some of the biggest social updates and trends that took place this month.
Instagram was all about big updates this November, and one of the most talked-about features was the launch of Profile Cards. This new feature allows users to showcase a clean, streamlined version of their profile for professional or business accounts. Think of it as a mini-website that offers a snapshot of your brand at a glance, complete with contact info, key highlights, and direct links to your latest posts or promotions.
For businesses, it’s an exciting tool to increase visibility and make profiles more engaging. With Profile Cards, Instagram is doubling down on professionalism while maintaining its casual user-friendly feel. Companies can now add more info to their profile without overcrowding the space, offering a clearer pathway to conversion, whether you're trying to drive traffic to your website, promote a product, or increase engagement. If your brand hasn’t jumped on this yet, it’s definitely time to make your profile stand out.
TikTok's meteoric rise shows no signs of slowing down, and November was a huge month for marketers diving deeper into TikTok's ad offerings. TikTok’s In-Feed Ads now offer more advanced targeting options, allowing businesses to hone in on their ideal customer with laser precision. Whether you're focusing on specific interests, geographic regions, or even shopping behaviors, TikTok's audience targeting is making it easier to connect with consumers at the right moment.
But it’s not just about targeting. TikTok also pushed the envelope with Interactive Ads. These ads allow users to engage with your content directly—think polls, quizzes, or even virtual shopping experiences—all within the ad itself.
For brands, this means you’re not just interrupting the scroll; you’re making your ad a part of the user’s experience. And we all know that engaging ads convert better.
In a world where social media platforms seem to constantly battle with content moderation, X (formerly Twitter) made headlines in November for rolling out a more transparent approach. The platform introduced a set of new tools that allow businesses and creators to moderate their content more effectively, giving them more control over what appears in their feeds and who sees it.
With X’s shift towards better content management, this move is a huge plus for marketers who want to ensure their content is getting in front of the right audience without being buried under irrelevant posts.
For marketers, this means more power in curating the audience they want to reach. If your brand has been hesitant to jump on X due to concerns about content visibility, now is the perfect time to take another look at the platform. The update helps to provide more accountability and transparency, two things that are essential for building trust with your followers.
In November, visual search was one of the buzziest trends in digital marketing. With advancements in AI and augmented reality, visual search has evolved to be a more seamless way for consumers to shop. Platforms like Pinterest, Instagram, and even Google are leaning heavily into this feature, allowing users to search for products or similar items using images instead of words.
Marketers are seizing this opportunity to integrate visual search into their strategies. Retailers, for instance, can now optimize their product images to be more search-friendly, making it easier for potential customers to find their items with just a snap of a photo. If you haven’t optimized your images yet, you might want to get on that train before it leaves the station. After all, as online shopping continues to evolve, consumers are increasingly looking for more intuitive, visual ways to discover new products.
It’s no surprise that short-form video content remained at the forefront of digital marketing trends. The explosive success of platforms like TikTok, Instagram Reels, and YouTube Shorts has proven that quick, engaging videos are what capture attention in today’s world. But what’s interesting now is how brands are getting creative with their short-form videos.
From behind-the-scenes looks at product development to fun, bite-sized tutorials, businesses are using these videos in more strategic and engaging ways. For marketers, it’s all about producing high-quality content that tells a story in a matter of seconds. Whether you’re promoting a sale, showcasing a new product, or simply interacting with your audience, the key is to keep it snappy, visually compelling, and easy to share.
Photo from Marketing 4 Ecommerce
Social networks November updates also saw a major rise in social media shopping. With more social platforms integrating shopping features into their apps, it’s easier than ever for consumers to make purchases directly from their feeds. Facebook, Instagram, and TikTok all pushed for more seamless shopping experiences, allowing users to go from discovery to purchase without ever leaving the app. We will see if it continues to rise or if there was just a spike for gift ideas during the holiday season.
For those looking to market, this means more opportunities to create shoppable posts and direct customers to your store with a single click. It’s clear that the line between content and commerce is becoming increasingly blurred, and if your brand isn’t tapping into this yet, it’s time to start.
Here are November's trending songs and audio picks, ideal for almost any niche or industry! Use these sounds to craft engaging, relatable content highlighting your brand's personality. Add your unique twist to connect with younger audiences, keep your content fresh, and show off your playful side. Incorporating these into your marketing strategy is a fun way to stay relevant and boost your creativity!
This audio is trending and can be used on your socials to increase visibility and be used for both products or services.
SUSPECT IS...
You could use this trending reel for your brand when selling products by saying “Suspect was found holding the cutest *insert product here*” or whatever verbiage suits your business. If you’re a service provider you could use this with the rods “Suspect was found having the best *insert service here*”
This trend can be used for your brand when selling products by saying “more people should be buying *insert object* and it flips over to the store owner or product itself.
This is a trending audio on socials that went viral from SNL. This audio can be used to increase the reach of your videos.
November 2024 was a month of innovation, with social media and marketing trends that are shaping the future of how businesses communicate with their audiences. From new features on Instagram and TikTok the new way of online shopping. If you want to stay ahead of the curve, it’s time to jump on these trends and start integrating them into your strategy.
The key takeaway? The future of marketing is interactive, purpose-driven, and powered by AI. So, buckle up—2025 is just around the corner, and it’s bound to be even more exciting.
Stay ahead by signing up for updates and following us on social—there’s a lot more trending to come! Don’t miss out!