White Claws
White Claws took the social influence approach for promoting their alcoholic seltzers for this summer. The trendy new low-calorie drink got Facebook and Instagram video maker Trevor Wallace to act out typical White Claw drinkers sayings and actions in a funny viral video. The results? A hilarious campaign that has spurred millions of millennials posting new White Claw with quote-able captions.
Sephora
In Sephora's "We Belong To Something Beautiful" campaign gender fluidity is put on the forefront to raise awareness of their support of LGBTQ and transgender rights. Sephora also promoted brands and organizations they sell in stores and online that are in support of the LGBTQ community. The video campaign has been featured streaming online and on popular apps like Hulu, generating positive buzz for the makeup powerhouse.
Mountain Dew
Okay, we aren't sure if this was a genuine mistake or a clever marketing campaign. The new campaign shows all 50 states displayed on each bottle. The problem? Mountain Dew seems to think the UP is apart of Wisconsin! However, the Michigan bottles showcase the lower peninsula as apart of the state. Did Mountain Dew execs actually miss this, or did they do it as a clever way to generate some buzz? We'd like to think the latter.
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