Top 5 Characteristics Of A Good Website

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As they say, “Your first impression is a lasting impression”. The first experience
a user has with your website makes a first and important impression of your
business, quality, and brand. When you’re building a new website, or enhancing your current site, use this checklist of 5 Qualities of a Good Website to ensure your site will be attractive, solid and visible.

#1. Original and Fresh Content

  • The more relevant your content, the more attention Google will give you.
  • Make content that your users see a value in.
  • Provide content the user is looking for.

#2. User Friendly Navigation

  • A good site navigation is similar to a GPS. It leads you to where you want to go.
  • If your website has a lot of content, provide a search box so visitors can quickly find what they are looking for.
  • Keep your navigation consistent from page to page to avoid any possible confusion.
  • Add your phone number in the header so people are not trying to find it.

#3. Simple and professional design

  • A good website should have a design that automatically engages your client.
  • With every design element added, take a step back and make sure it serves a purpose and does not detract from the usability of the site.
  • Breaking up text into subheads and bullet points will improve the layout of the page and make the text more scannable.

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#4. Functionality

  • All the elements of your site should work seamlessly. You need to fix all the page errors and poorly constructed website elements.
  • A poorly built website can severely affect negatively to the performance of your business.

#5. Keep Your Target Audience In Mind

  • Think about the people who would be interested in visiting your website.
  • If you are designing a website about men’s wear, the site should have a masculine feel to it. Decorating the page with pink hearts and roses would not be a good idea!

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