It's no secret the world of business is moving to all digital platforms. What were once mom and pop shops downtown now must create and promote an online image just to stay afloat. If you have a functional website, you're doing something right, but nowadays it takes an even further push to generate business. By opening an online store, you can increase your product or service reach, and most importantly, make more money. Here are 3 reasons your business needs an eCommerce store.
1. More Money (duh!)
Who doesn't like more money? It's no secret that creating an online store will make you more cash. eCommerce is the fastest growing retail market and estimated to reach over 4 trillion dollars in sales by the year 2020. After the expenses of creating an eCommerce store are paid, watch the cash flow through! But remember, an online store is only as good as the amount of traffic generated to it, so having a robust online marketing campaign alongside with it is essential to it's success. An online store has to do more than just sit there and look pretty. It has to be functional, user friendly, and marketed properly. But you have to be in it for more than just the money: you have to also be in it for the consumer.
“People were doing business with one another through the Internet already, through bulletin boards. But on the Web, we could make it interactive, we could create an auction, we could create a real marketplace. And that’s really what triggered my imagination, if you will, and that’s what I did.”- Pierre Omidyar, Founder of eBay
2. Make Your Business Easier To Market
Marketing in today's society means more than just having a functional website. In order to be successful a business or brand needs to have a prominent presence in social media, email marketing, and through eCommerce. Email special offers and promotions, create product advertisements on Facebook and Instagram and so much more with the an online store. Having an eCommerce store also allows you to further solidify your brand image. Associating your product offerings with an image and campaign that speaks to your core values and personas really helps further the buyers connection to your brand. This marketing of the product offerings then generates site and store traffic, leading to an increase in sales.
3. Reach a Larger Audience
Having an online store allows you to expand your site content, therefore, reach a larger audience through search engines. With an online store suddenly your product or service becomes attainable to a wide audience of customers across the globe. Geo-targeting and proximity marketing help reach specific audiences in different locations. Marketing this way allows you to promote your online store in honed in markets, down to the smallest street corner. Combining your eCommerce campaigns with PPC (pay per click) and Google Shopping and you've got yourself an online store that promotes your brand, increases traffic, and makes you more money.
Want to find out how you can get your very own eCommerce store or improve the functionality of your current one? Contact us today!
