6 Marketing Metrics Your Boss Actually Cares About

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion...

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Google News VS. Apple News: What's The Difference And What It Means For Your Business

It's no secret that Google is the king of all marketing. Google controls who see's your content and how your content gets delivered. In 2019...

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No Joke, These Are The Best Viral Business April Fools Day Pranks

April fools jokes for corporate companies are either hit or miss, and can at times be quite controversial, but either way can be a great avenue to...

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How Social Influencers Changed Marketing Forever

Not every business can afford to have Beyoncé, or Brittany Spears to advertise their products, so influencers are the next best thing. Like...

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Hashtags Are Out, Quality Content Is In

Are hashtags, #dead? The internet celebrated its birthday March 12th, turning 30 years old. If that doesn’t make you feel ancient, I’m not sure...

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What the Messenger, WhatsApp and Instagram Merger Means for Your Marketing

Exciting news for the social media marketing world! Facebook is planning on integrating Instagram messenger, WhatsApp, and Facebook messenger so...

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Movie Marketing Campaigns That Banked At The Box Office

Some of the most culturally iconic and significant movies of our time have reached the pinnacle of success because of their divine, creative and...

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What The Fyre Festival Taught Us About Influencer Marketing

Unless you've been living your life off of social media you may have never heard of the disaster, Lord Of The Flies esque music festival known as...

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Valentine's Day Campaigns That Are Sure To Make You Fall In Love

Valentine’s Day. You love it if you are being pampered by the soulmate of your dreams being crowded with fragrant red roses, eating heaps of...

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3 Things You Need to Know About Marketing on Facebook in 2019

Will Facebook ever rule the world?! Facebook is the birthplace of social media marketing, and is holding its spot as the top contender of any...

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