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Landing Pages: Do's and Dont's

Landing pages can be a total game-changer for your online marketing strategy! But not all landing pages are created equal, so we've got some "do this, not that" tips to help you create pages that'll convert visitors into customers or leads like crazy!

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Do's: 

✅ DO: Make Your Headline Pop

Your headline needs to grab attention and make visitors want to keep reading. Make it clear, concise, and totally exciting! Don't settle for a boring, generic headline that won't inspire anyone to take action.

 

Don't's

🚩 DON'T: Bore Them With Too Much Text

Nobody wants to read a novel when they're checking out your landing page. Keep your text short, sweet, and to the point. Use bullet points, subheadings, and catchy copy that'll make your visitors want to take action.

✅ DO: Use High-Quality Visuals

People are visual creatures, so make sure your landing page is a feast for the eyes! Use bright, high-quality images that really showcase the benefits of your product or service. Skip the generic stock photos and get creative with your visuals!

🚩 DON'T: Overload Them with Images and Videos

While visuals are important, too many can be overwhelming. Stick to one or two eye-catching visuals that'll get the job done. Keep it simple and let your words do the talking.

✅ DO: Make Your CTA Crystal Clear

Your call to action is the key to getting visitors to take action. Make it clear, concise, and impossible to ignore! Use action-oriented language that'll inspire visitors to take action right away.

 
🚩 DON'T: Hide your CTA

If your CTA is hard to find, your visitors will never take action. Make it big, bold, and impossible to miss! Use eye-catching design elements and colors that'll make your CTA stand out.

 

✅ DO: Test, Test, Test

Your landing page isn't set in stone, so don't be afraid to make changes as needed. Test different headlines, visuals, and CTAs to see what works best. Use data to make informed decisions and keep improving your landing page over time.

 
🚩 DON'T: Set It and Forget It

Your landing page is a live document that needs attention and updates to stay fresh. Stay up to date with industry trends and changes, and keep tweaking your landing page to keep up with the times.

Landing pages are a total blast when you do them right! So make your landing page pop with exciting headlines, eye-catching visuals, and crystal-clear CTAs. Keep testing and tweaking until you find the perfect formula for your audience. Your landing page can be the secret sauce that takes your online marketing to the next level!

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