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A while back, Google announced that it would no longer process data using standard Universal Analytics properties. Now, the data will flow through Google Analytics 4. Users of the previous platform...

Landing pages can be a total game-changer for your online marketing strategy! But not all landing pages are created equal, so we've got some "do this, not that" tips to help you create pages that'll...

For most companies, the marketing budget is rarely enough. This is because there is simply so much that has to be done to reach the sheer volume of customers necessary to sustain themselves and...

When creating and implementing a digital marketing strategy, Google is constantly at the back of implementors' minds. Google's algorithm can single-handedly determine the success of your online...

Whether you've just started your own business or you've been a business owner for years, marketing yourself and getting your name out there is key in bringing in new customers. One way to do that is...

It's no secret that video marketing is king in today's digital world, and it's only going to get bigger. While mobile has experienced exponential growth in many areas—more than 75% of worldwide video...

Have you ever been so frustrated marketing on Instagram that you threw your phone against the wall? This sounds a little dramatic, but I've actually done that once or twice. After years of marketing...