If you are not sure what a Landing Page is, it is basically a specific website page that is very specific to a particular product service or offer. It can be a total game-changer for your website development strategy! But not all landing pages are created equal, so we've got some "do this, not that" tips to help you create pages that'll convert visitors into customers or leads like crazy!
Do's:✅ DO: Make Your Headline PopYour headline on your landing page needs to grab attention and make visitors want to keep reading. Make it clear, concise, and totally exciting! Don't settle for a boring, generic headline that won't inspire anyone to take action when they are on your website.
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Don't's🚩 DON'T: Bore Them With Too Much TextNobody wants to read a novel when they're checking out your landing page. Keep your text short, sweet, and to the point. Use bullet points, subheadings, and catchy copy that'll make your visitors want to take action. |
✅ DO: Use High-Quality Visuals
People are visual creatures, so make sure your landing page is a feast for the eyes! Use bright, high-quality images that really showcase the benefits of your product or service. Skip the generic stock photos and get creative with your visuals! |
🚩 DON'T: Overload Them with Images and VideosWhile visuals are important, too many can be overwhelming. Stick to one or two eye-catching visuals that'll get the job done. Keep it simple and let your words do the talking. |
✅ DO: Make Your CTA Crystal Clear
Your call to action on your landing page is the key to getting visitors to take action. Make it clear, concise, and impossible to ignore! Use action-oriented language that'll inspire visitors to take action right away. |
🚩 DON'T: Hide your CTAIf your CTA is hard to find, your visitors will never take action. Make it big, bold, and impossible to miss! Use eye-catching design elements and colors that'll make your CTA stand out.
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✅ DO: Test, Test, Test |
🚩 DON'T: Set It and Forget ItYour landing page is a live document that needs attention and updates to stay fresh. Stay up to date with industry trends and changes, and keep tweaking your landing page to keep up with the times. |
Landing pages are a total blast when you do them right! So make your landing page pop with exciting headlines, eye-catching visuals, and crystal-clear CTAs. Keep testing and tweaking until you find the perfect formula for your audience. Your landing page can be the secret sauce that takes your online marketing to the next level!