Michele Ringelberg
In today’s episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson share insights from the recent MJBizCon. Together, they detail ThrivePOP’s eye-catching booth, the evolution of the convention throughout its existence, and their expectations for future MJBizCon events.
Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.
Here’s a glimpse of what you’ll learn:
- [1:58] Michele Ringelberg debunks preconceived notions about cannabis conventions
- [5:34] ThrivePOP’s booth at MJBizCon 2024
- [13:41] How to create a winning trade show booth
- [21:03] The evolution of MJBizCon and key takeaways from the latest convention
- [28:36] What are ThrivePOP’s future plans for MJBizCon?
In this episode…
Cannabis conventions aren’t events for people to stand around and smoke pot all day. These trade shows connect B2B professionals with tools and industry trends to advance their businesses. What makes a compelling trade show booth at a cannabis convention, and how can you stand out to attract leads at these events?
Having attended the 2024 MJBizCon, marketing leaders Michele Ringelberg and Olivia Johnson noticed increased engagement among attendees, providing them with qualified leads at their booth. In previous years, these events attracted the wrong type of clients, with many people attending in hopes of sampling products or purchasing merchandise. Olivia and Michele attribute this year’s progress to increased education and feedback. When attending and presenting at MJBizCon, they recommend creating a visually attractive booth that captures attendees’ attention, offering valuable swag that increases brand awareness, and attending educational events to position your brand as a thought leader.
In today’s episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson share insights from the recent MJBizCon. Together, they detail ThrivePOP’s eye-catching booth, the evolution of the convention throughout its existence, and their expectations for future MJBizCon events.
Resources mentioned in this episode:
Quotable Moments:
- "We're not just standing there smoking pot while we're talking to people — it's about business tools for the cannabis industry."
- "When you have something like our booth, it starts a conversation in a very friendly way."
- "We got attention, and that's key for a trade show. You can't be like everybody else."
- "That's the thing about trade shows; you've got to get the attention. Don't be boring; with our pink booth, we stood out."
- "It's cool that people came up to us and said, 'Hey, we listen to your podcast.' That made us feel important."
Action Steps:
- Develop a visually striking and thematic booth design: This captures the passer’s attention, creating a welcoming conversation starter and differentiating your business in a crowded market.
- Evaluate and incorporate innovative flooring and display solutions: Novel presentations, such as shimmery backdrops and unique flooring, create a memorable experience, setting the stage for successful engagement.
- Utilize targeted and wearable merchandise as giveaways: Offering swag that people actually want to wear increases brand visibility and serves as a conversation piece long after the event.
- Encourage team members to attend educational sessions at the event: Expanding knowledge and expertise ensures your brand remains innovative and can speak to the latest trends and technologies.
- Provide and seek feedback on the event experience: Open communication with event organizers and attendees can help improve future events, making them more valuable for all participants.
Sponsor for this episode...
This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies.
We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry.
ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.
To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.
Comments