Michele Ringelberg
In this episode of Marketing That POPs, hosts Olivia Johnson and Michele Ringelberg of ThrivePOP continue their discussion about AI, focusing on its potential to transform the customer experience. Together, they share how to stay ahead of the curve with resonant marketing campaigns, the future of an AI-driven customer experience, and what marketing was like before AI.
Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.
Here’s a glimpse of what you’ll learn:
- [2:05] Michele Ringelberg and Olivia Johnson reflect on how AI has transformed marketing
- [5:59] Will AI take over the world?
- [10:15] The importance of balancing AI with human interactions
- [12:44] AI’s potential to provide personalized product recommendations
- [19:30] How to leverage AI to personalize your marketing messages
- [29:48] The future of AI and the customer experience
In this episode…
Despite what’s conveyed in dystopian and futuristic movies, AI isn’t going to become sentient and take over the world anytime soon. For now, AI relies on human input to generate content marketing ideas and personalize the customer experience. How can you ensure you leverage AI productively?
Michele Ringelberg and Olivia Johnson can scarcely imagine a time when marketers brainstormed concepts manually or the customer experience was a nice-to-have feature for innovative brands. They maintain that AI’s highest potential lies in personalizing the customer journey through product recommendations and customized marketing messages. This includes positioning relevant products in front of your target audience and utilizing automation to send blast email and SMS promotions. Personalization demonstrates a keen understanding of the customer’s needs and desires, and AI can eliminate the guesswork in identifying these preferences.
In this episode of Marketing That POPs, hosts Olivia Johnson and Michele Ringelberg of ThrivePOP continue their discussion about AI, focusing on its potential to transform the customer experience. Together, they share how to stay ahead of the curve with resonant marketing campaigns, the future of an AI-driven customer experience, and what marketing was like before AI.
Resources mentioned in this episode:
Quotable Moments:
- "I love technology, and I like to always be doing the latest and the greatest."
- "What did we do before AI? Our own brain did this stuff the hard way."
- "If you can learn to manipulate the AI to your advantage, that's a big skill that is needed."
- "I think there's so many things from the Jetsons that have come true, like FaceTime and smartwatches."
- "Make things very personal and make you feel special... that's where we're trying to get to."
Action Steps:
- Evaluate your use of chatbots for customer inquiries: This ensures that automated responses feel natural and help, rather than hinder, the customer experience.
- Personalize marketing copy with custom tokens: Personalization demonstrates an understanding of customer needs and can boost engagement rates.
- Utilize marketing automation for list segmentation: Accurate segmentation allows for tailored communications and improved relevance of marketing messages.
- Leverage predictive analytics to anticipate customer behavior: Anticipating needs leads to proactive solutions and enhances the customer experience.
- Blend AI capabilities with human insights in business strategy: This combined approach maximizes efficiency without losing the personalized touch that consumers value.
Sponsor for this episode...
This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies.
We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry.
ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.
To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.
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