What Makes A Marketing Campaign Iconic?

• • It's difficult to achieve virality, making it an unreliable measure of success.
  • While beneficial, going viral is often fleeting, typically lasting less than a month.

• Elements of a Lasting Campaign
  • Memorable Ideas: Campaigns need to resonate with the audience and evoke an emotional connection, whether it's inspiration, humor, or touching their hearts.
  • Relatability: Tell the story of your product in a way that the audience can relate to.
  • Repetition: Consumers need multiple exposures to remember the message

• Steps to Create a Lasting Campaign
  • Define Goals: Clearly outline what you aim to achieve.
  • Know Your Audience: Understand who your ideal customers are.
  • Brainstorm and Focus: Generate ideas but keep them simple and focused to avoid overwhelming your audience.
  • Compelling Story: Craft a narrative that taps into emotions.
    • is it funny?
    • is it inspirational?
    • does it pull at your heart strings?
  • Track and Adapt: Measure the effectiveness of your campaign and make necessary adjustments based on the data.

Campaigns that stuck with us through time

• Just Do It
• How many licks to get to the center of the tootsie pop 
• Coca-Cola - Share a Coke 
• Snickers - you’re not you when you’re hungry 
• Got milk - so many celebrities   
• M&MS - It melts in your mouth, not in your hands 
• Alklaceltzers
• Empire carpet commercial 
• Education Connection 
• Poptart movie - Unfrosted
  
  • Definitely Jerry Seinfeld, not Steve Carrell, like Michele said.