What Makes A Marketing Campaign Iconic?
Summary
On this episode of Marketing you'll explore unforgettable advertising. Hosts Michele and Olivia dissect the secrets behind iconic campaigns like Tootsie Roll Pops, Got Milk?, and...
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Social Equity in Cannabis: Challenges and Solutions w/ BIPOCann
Summary
Join us for an insightful episode of Marketing That POPs, featuring Ernest Toney, the visionary founder of BIPOCann. In this episode, Ernest dives deep into the critical topic of...
Highs & Lows of Marketing for a Dispensary with NOBO
Summary
On this episode of Marketing that POPs, Olivia & Michele get down to business with Daniel, the Marketing Director from NOBO. Listen as they navigate the highs and lows (pun...
Bract & Pistil
Summary
In this episode of Marketing that POPs, we get to dive deep into the world of Controlled Environmental Agriculture (CEA) for cannabis! We're thrilled to chat with Laurel, a...
How To Find Your Brand Voice
Summary
Ditch the inauthentic voice! This episode is your key to finding your brand's unique personality. Learn how to define your target audience, craft a resonant message, and discover...Social Media Update
Summary
This episode of Marketing That Pops has you covered! We'll be dishing the hottest updates on your favorite platforms, from Facebook to TikTok. The episode also offers workarounds for...Aligning Sales & Marketing
Summary
This episode tackles the all-too-common struggle of misalignment between sales and marketing teams. We'll explore the reasons why these departments often seem to operate in silos and,...Why your content isn't working
Summary
Is your marketing falling flat? Struggling to connect with your audience? This episode of Marketing That Pops exposes the culprits. From outdated trends and audience mismatch to...
Cracking the Code: Unlocking Client Resistance
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This episode of Marketing That Pops delves into the strategies for overcoming client resistance, aptly titled "Cracking the Code: Unlocking Client Resistance." The episode...
How do I Kickstart Marketing for My Business?
Summary
In this episode of "Marketing that Pops," hosts Michele Ringelberg and Olivia Johnson discuss the challenges small businesses face in marketing, such as budget constraints, audience...