Types Of Search Results
Organic results are “natural” results. Search engines attempt to return the web pages most relevant to the search query, and rank results according to the perceived value derived through complicated algorithms.
Paid results – so-called pay-per-click (PPC) ads – are placed by advertisers (or third-party
advertising networks) and displayed according to a formula that includes how much the advertiser is willing to pay, how relevant the ad is to the keyword, and the quality of the landing page.
All About Keywords
Your page content is (or should be) about one main thing. Choose a keyword that:
• Represents your content well
• A majority of searchers are likely to use when they want information
about that one main thing
If your keyword contains several words, the order in which you use the words matters.
As an example, “Symptoms of diabetes” is not the same as “diabetes symptoms”, and
returns different rankings. But remember, do the research! Ask people, drill down in social media, do a survey, see what’s already being used, and/or use a keyword research tool such as the Google Keyword Tool.
Better Serve The Search Engines
Target One Keyword Per Page
Pick the single word or phrase that the article or page you’re writing should distill, that it can be found by. It’s difficult to optimize a page for more than one keyword, so select something that will resonate with your audience.
Use The Exact Term
Search engines are very good at interpreting a searcher’s intent, but they still rank pages that exactly match a searcher’s query higher than a page that has all the words – just in a different order. Your keyword research told you how your customers think and the words they use.
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