Which isn’t easy.
So, there’s that.
Don’t worry, though. We’ll tell you exactly what you need to ask as you search for the best cannabis marketing company.
Are they available for communication?
It may seem like a silly question, but it’s actually so important. You need to make sure that your marketing team is going to be available to talk to you. There are plenty of businesses out there that give you an initial consultation, take your payment, and then just disappear until their work is done. With companies like this, you’re left completely in the dark during the process and have to wait until the end to see how things turned out.
You will want to be able to communicate with your marketing team while they work on your campaigns. You want to see the process. You want to ask questions. You want to simply be able to talk to them to make sure there aren’t any problems. So, ask them if they’re going to be available for you. If they’re not, then move on.
Do they maintain and monitor your content? Do they make changes if necessary?
A great marketing company pays attention to their work, even after they’ve completed it and sent it out into the world. They monitor it’s effectiveness, they check for errors, they watch to see how people engage with it. If things aren’t running right or they’re not getting the results they should be, the company will make changes and upgrade things so that everything runs more smoothly.
Before hiring a cannabis marketing agency, make sure they will be consistently monitoring the content they put out for you. You want to know that an expert has an eye on the ball. You also want to know that they’re going to change things as needed, so you don’t have to worry about it.
Is pricing transparent?
You will want to understand costs. It’s important to take the time to ask about pricing, to ensure that you can manage the cost. Some marketing agencies have loads of hidden fees. They will consistently charge for things the entire time they’re designing your campaigns.
Make sure you understand the pricing of every cannabis marketing company you’re considering. You want to not only understand what you will be charged for, but you want to know when you will be charged. Do you pay upfront fees? Is it one flat fee? Are you charged for various things throughout the process? Make sure that the way they charge will fit into your budget.
Do they understand and follow social media cannabis rules?
We all know that marketing cannabis is hard, especially on social media. There are strict federal guidelines that cannabis businesses need to follow or they risk having their accounts banned on various platforms. Any marketing company that you consider working with needs to understand all of the federal and personal guidelines that social media companies have when it comes to posting about cannabis.
Not only do they need to understand the guidelines, they also need to follow them. The last thing you need is a post that could get your account banned. So, make sure they follow all the rules before you choose them.
Do they focus on posting consistently on social media?
Yes, it is important to post some ads, as long as they follow the guidelines and don’t imply that you’re selling cannabis products. But, paid ads are not your bread and butter. They’re not where your engagement lies. They’re not the golden ticket that’s going to bring people flocking to your check out.
You need to build a strong and loyal audience through consistent, organic content. The best way to do this is to create regular content that is educational, informative, relevant, and targeted. Make your posts conversational and friendly. Today’s marketing focus is on connecting and building relationships. This is especially important in cannabis marketing, where you can’t actually outright sell anything. All you can do is inform. Make things personal.
Make sure and ask any marketing agency that you’re considering if this is their social media style. You want to ensure that the content they create and post for you is going to meet standards and be relevant to your audience. If paid ads are the top priority for a marketing company, you might want to look elsewhere.
Do they use cannabis influencers?
Influencers are an important tool in marketing these days. You definitely want to make sure that your marketing company uses them. However, you also want to make sure that they will be intentional about WHO they use as an influencer.
Some companies will work with just about anyone as long as they have a big enough following. Unfortunately, this can actually hurt the company if the influencer isn’t actually aligned with their values. Most people view influencers as a representative of the company. That means it’s essential that they don’t create bad PR by posting any actions or beliefs that the company isn’t aligned with. Simply ask your marketing company what guidelines they use for choosing influencers and make sure that “authenticity” is one of them.
ThrivePOP Cannabis Marketing
At ThrivePOP, we fully understand the cannabis industry and how to work within the federal guidelines to create the highest level of effective marketing campaigns. Our team is open, available, and transparent, building relationships with all of our clients throughout the marketing process and beyond.
No matter what you need during the journey, we’re here.
Our marketing strategy focuses on organic social media content and influencer authenticity. We make sure that all of our clients’ content meets regulations and reaches their target market and beyond. When you work with ThrivePOP, your cannabis marketing will take your business to a whole new level.