June has come and gone, here’s what went on this June in the world of social media. From onstage surprises to viral memes, and audio trends, here’s a recap of this month’s most talked-about moments.
Taylor Swift and Travis Kelce: Love Takes the Stage in London
A huge moment from the month's pop culture was when NFL star Travis Kelce joined Taylor Swift on stage during her performance of "I Can Do It With a Broken Heart" in London. This marked the first time any of Taylor's boyfriends had taken the stage with her, fueling once again widespread rumors of an engagement.
During this European leg of the tour, she also performed in Amsterdam with Travis in the crowd. She dedicated a special mash-up to Travis with the songs "Mary's Song (Oh My My My)," "So High School" and "Everything Has Changed". Like always, Swift tied in a new meaning to her lyrics. The lyrics of Mary’s Song “I’ll be 87, you'll be 89” tying an invisible string of their relationship together. Kelce’s Jersey being 87 and their birth year being 89, proving again she is a mastermind tying together an invisible string with a song she wrote as a teenager.
Fans and media outlets alike went wild, and social media was full of with speculation and excitement. Whether they’re engaged or just enjoying the moment, one thing is clear: this power couple knows how to make headlines.
Chapel Roan: From Street Performer to Pop Sensation
Chapel Roan has become the artist on everyone’s mind. In a short amount of time, she has skyrocketed from playing on the streets to performing in front of thousands of adoring fans. Many people declare this is the summer for pop, with Chapel Roan being the center of the movement.
Her hit pop tunes and charismatic presence have caught the attention of major companies looking to capitalize on her rising fame and eccentric looks. Her album, The Rise and Fall of a Midwest Princess, has many songs trending on social media.
Even though her album was released in September 2023, it has just recently skyrocketed to a household name and to the Billboard charts. Some of the songs trending online include “Pink Pony Club,” “Red Wine Supernova,” and “HOT TO GO!”
One of the most notable moments was Orlando International Airport's playful social media post, where they photoshopped their watch tower to match Chapel Roan’s iconic Pink Pony Club look. Memes and fan art have flooded the internet, solidifying her status as a pop culture phenomenon.
Justin Timberlake Arrested for DUI
Justin Timberlake was arrested for a DUI. The twist? The arresting officer was young and didn’t recognize him. This unexpected encounter made headlines, leaving many people who were born before 2000 shocked that some people out there aren't aware of who Timberlake is.
A report says, "Justin said under his breath, 'This is going to ruin the tour.' The cop replied, 'What tour?' Justin said, 'The world tour,'"
Many people are laughing about this response, making a meme out of it. Saying they are going to start saying that at any minor inconvenience. You can add this meme to your social strategy by changing the caption to something marketing-related. An example of this would be “when your client wants to change the strategy you already started”.
Trending Social Media Marketing Trends and Audios: June Highlights
Here are June's trending social media audios that are still going around today, paired with examples of how you can use it for your business’ social media accounts.
"Please Please Please" by Sabrina Carpenter
Sabrina Carpenter’s "Please Please Please" became an instant favorite on social media this month. The catchy melody and relatable lyrics made it a go-to audio for a variety of content. From dance challenges to heartfelt montages, users found creative ways to incorporate this song into their videos. The audio's versatility and emotional depth struck a chord with millions, making it one of the most popular tracks of the month.
Here are some examples of how businesses are using this viral trend and how you can incorporate some of these marketing trends into your plan:
"The Spark" by a Group of Kids in Ireland
This catchy song, "The Spark," created by a group of kids in Ireland, captured the attention of social media users worldwide. The upbeat and catchy song talks about how no one can ruin their vibe or crush their dreams. Although a lot of people from other countries aren't entirely sure what they are saying over their thick Irish accent, we know it’s a bop.
"Nasty” by Tinashe
The quirky and bold audio clip "Is Somebody Gonna Match My Freak?" became a viral sensation as users embraced their unique quirks, personalities or brands. The audio inspired creative content from individuals and businesses, from fashion statements and unusual hobbies to funny anecdotes and personal stories.
Here are some examples of how you can use it in your marketing trends:
“HOT TO GO!” By Chappell Roan
Chappell Roan’s hit song “HOT TO GO!” has taken social media by storm, capturing the attention of fans and influencers alike with its upbeat lyrics and pop rhythm. Competing with espresso for the summer anthem. This song is trending across platforms like TikTok and Instagram, showcasing the song's widespread appeal and Roan's growing influence.
Many businesses across different industries are using this on their socials:
See you next month!
As June fades and July begins, new trends and pop culture events are on the horizon. As we enter a new month, we're ready to guide you through the upcoming cultural highlights. Stay tuned for our next comprehensive recap of July’s most significant events, ensuring you're always in the loop on the latest trends and must-see moments.
Looking for content ideas for the month ahead? We’ll continue to find the trending audios to use in your social media marketing. Follow us on social media or sign up for our emails to stay informed and inspired.