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We all likely know what marketing return on investment is, but do we really think about it when creating marketing campaigns? Or sometimes, do businesses just throw spaghetti at the wall and see what...

Creating a marketing plan and setting up goals for your business is important in the new year. When writing up your plan, however, what exactly should you include? What elements are needed to rocket...

The holidays are upon us, which means it's time to Christmas shop. You may have an idea of what to get your friends and family, but what do you get your employees without breaking the bank? Sticking...

Social media competitions can be a fun way to market your business for the holidays and generate new leads for your marketing campaign. But did you know a majority of Facebook and Instagram contests...

Building a website can sometimes feel like going to war in this digital age. You may have quality content, but often people will forget that choosing the right website development platform is half...

Whether you've just started your own business or you've been a business owner for years, marketing yourself and getting your name out there is key in bringing in new customers. One way to do that is...

It's no secret that video marketing is king in today's digital world, and it's only going to get bigger. While mobile has experienced exponential growth in many areas—more than 75% of worldwide video...