You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of -- if not the most -- important pages on your website. If your homepage fails to immediately connect with visitors, or those visitors don’t know what to do once they arrive on your homepage, their knee-jerk reaction will be to bounce (i.e., navigate away from your site). See our other blog for characteristics of a good website. From an analytics standpoint, a high bounce rate on your homepage is an indicator that something’s wrong, and that it may be time to rethink your homepage’s design. But before you dive into the nitty-gritty of managing a redesign, take the time to research what other companies in your industry -- and beyond your industry --are doing.
Leave it to a unique artist to have a homepage like this one. Below a clickable ticker tape for news lies a 3-column design. The middle navigation stays fixed while both bordering columns slowly scroll to display various content. This format allows the artist to display a wide range of photographs, GIFs, clickable links to music videos, and more. While the site is busy, we can't deny it's very Gaga and super creative.
This website is a perfect example of how top notch video production can entice customers. I mean, we can't lie, we're starving after watching them prepare that delicious food! The food delivery service’s homepage begins by placing you in the first person view of a happy customer. Visitors to Blue Apron’s site get a glimpse into what it would be like to receive their fresh, weekly ingredients. Below this photo is an animated explanation of their value proposition, which expands as you scroll down.
Not going to lie, we're digging this minimalistic vibe. Agencies often have to choose between highlighting their brand and highlighting their work. The HUGE agency found a creative and compelling way to display both: they use elements of their different projects to form their own “H” logo.
Justin Timberlake’s homepage has a clean design that highlights both his previous and upcoming works. The large featured image gets you to follow his eyes towards the slim navigation bar, which directs to pages full of album covers, movie posters, and so on. This site minimizes the number of calls-to-action and focuses instead on nostalgia-inducing imagery.
This French agency’s distinctive homepage all starts with colorful, trippy animations within their logo. Inception? As you scroll down the page, client recommendations slide in from both sides and feature the agency’s work. Putting faces to each recommendation immediately builds trust and pulls visitors in.
Want to revamp your homepage design? We got you.