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Why your content isn't working

Summary

Is your marketing falling flat? Struggling to connect with your audience?

This episode of Marketing That Pops exposes the culprits. From outdated trends and audience mismatch to forgettable visuals and unclear calls to action, we reveal the common pitfalls of sabotaging your content. Dive into actionable tips to turn things around: leverage trending tactics, find your ideal audience online, prioritize relevant content, invest in impactful visuals, craft strong CTAs, optimize for each platform, maintain brand consistency, and embrace A/B testing. Don't guess. Track your progress, and watch your content truly pop!

 

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Key Takeaways

  • Relevance to Target Audience: Content may not work if it isn't relevant to your target audience's interests and needs.

  • Avoiding "Pray and Spray": Randomly distributing content without strategy ("pray and spray") rarely yields results.

  • Audience Segmentation: Hone in on your audience by segmenting different lists based on divisions within your target demographic.

  • Brand Perception: Consider how you want your business to be perceived by your audience.

  • Effective CTAs: Ensure your Call-to-Actions (CTAs) are easy to follow, trackable, and measurable to gauge their effectiveness.

  • Platform Optimization: Optimize your content for different platforms to maximize engagement and reach.

  • Customer-Centric Marketing: Avoid solely talking about yourself in marketing efforts; prioritize addressing customer needs and interests.

  • AB Testing Importance: Understand AB testing and its importance in refining marketing strategies by testing variations to optimize performance.

Debunked: Branding is just about a logo and a tagline. 

Resources

Calvin Klein X Jermy Allen White

Away Luggage X Calvin Klein & Jermey Allen White

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