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Highs & Lows of Marketing for a Dispensary with NOBO

Summary

On this episode of Marketing that POPs, Olivia & Michele get down to business with Daniel, the Marketing Director from NOBO. Listen as they navigate the highs and lows (pun intended) of marketing dispensaries or, as Michigan has so quaintly coined them, a provision center.

 

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Key Takeaways
  • The Muskegon NOBO dispensary has been a success since its opening, and the company is planning further expansion in the coming year. While specific details are unavailable, they're actively pursuing licenses in new states.
  • Marketing Success Focuses on Engagement
    The company attributes its marketing success to a focus on customer engagement.s

  • Regulatory restrictions are a major challenge in cannabis marketing, requiring a different approach compared to states like Colorado.

  • Community Connection and New Products
    Staying connected to the community is important, evidenced by their concert series and other events. They're excited about new products entering the market but haven't revealed specifics.


 

Resources

Follow Nobo on Instagram 

Visit one of their locations

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