With over 1,000 strains of Cannabis being farmed worldwide, it's essential to differentiate the two main strains of Cannabis being sold at your local dispensary, which include Sativa and Indica strains. Differentiating these strains is crucial since they cause different side effects and may lead to health problems if misused.
In this article, we'll highlight the importance of educating your audience when selling to them and marketing cannabis products.
Let's dive in!
Marijuana strains contain cannabinoid and terpene chemicals that influence and affect your body's endocannabinoid system (ECS). ECS's primary function is to maintain the normal functioning of your body by controlling internal processes like temperature, mood, and immune response.
What are terpenes?
Terpenes are compounds that influence the smell of marijuana. They produce a unique aroma that acts as a defense mechanism against animals. Each strain of Cannabis has its distinctive smell due to the different structures of terpenes.
If you're unaware of the concentration of CBD: THC, don't fret. You can put your nose to the test to tell what effects you'll be expecting from purchasing weed.
The use of marijuana can result in different side effects ranging from mild to severe, depending on the type of strain.
Generally, CBD-dominant strains like Afghan Kush, Hindu Kush, and Granddaddy Purple have mild side effects since they are intoxicant compared to THC-dominant varieties like Panama Red, Acapulco Gold, and Durban Poison.
Also, it's worth noting that how you use Cannabis may result in different side effects. With such side effects of marijuana, dispensaries, and cannabis marketing agencies should educate their customers on the best weed, depending on their needs.
Once you educate your audience on the best weed to use, depending on their needs, you'll set yourself as an industry leader. Therefore, your dispensary will gain more customer trust and loyalty. Additionally, you'll be conducting cannabis brand-building and marketing through your educational materials, thus increasing your organic search reach.
At ThrivePOP, we understand the dynamics of cannabis marketing right from legalization to customer reach.
If you're a start-up dispensary in cannabis marketing, we can help you grow through the following:
ThrivePOP will ensure that we reach your target audience and convert them into life-long clients. Get in touch with our cannabis marketing professional to get your dispensary headed in the right direction. Contact us today!
With this guide, you should now be able to differentiate between Sativa and Indica. It also improves your knowledge of the different effects of weed to guide your clients on the best weed to purchase based on their needs.
Remember, one surefire way of maintaining happy clients for your dispensary is by improving the customer experience through educating them.