Google Analytics 4: Everything You Need To Know
A while back, Google announced that it would no longer process data using standard Universal Analytics properties. Now, the data will flow through Google Analytics 4. Users of the previous platform...
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Google Algorithm Update 2020: Major Changes You Need To Know
When creating and implementing a digital marketing strategy, Google is constantly at the back of implementors' minds. Google's algorithm can single-handedly determine the success of your online...
3 Things You Need to Know Before Starting an AdWords Campaign
Whether you've just started your own business or you've been a business owner for years, marketing yourself and getting your name out there is key in bringing in new customers. One way to do that is...
Google News VS. Apple News: What's The Difference And What It Means For Your Business
It's no secret that Google is the king of all marketing. Google controls who see's your content and how your content gets delivered. In 2019 Google News became one of the leading providers in the...